March 28, 2025
Mata kuliah Industri Media Kreatif memberikan pemahaman mendalam mengenai berbagai sektor dalam industri media kreatif, seperti film, musik, desain, dan teknologi digital. Mahasiswa akan mempelajari perkembangan sejarah industri media kreatif, model bisnis, strategi pemasaran, manajemen proyek, serta aspek hukum dan etika yang terkait. Selain itu, mata kuliah ini juga mengajarkan cara menciptakan konten kreatif, mengelola anggaran, serta menganalisis audiens dan tren pasar. Dengan pendekatan praktikum dan studi kasus, mahasiswa diharapkan dapat mengembangkan keterampilan yang relevan dalam menghadapi tantangan di industri media kreatif yang terus berkembang.
- Pengantar Industri Media Kreatif
- Proses Produksi Konten Kreatif
- Strategi Branding dan Storytelling
- Pemasaran dan Distribusi Konten Kreatif
- Produksi Iklan Kreatif Berbasis Audiovisual
Brown, A., & Sullivan, G. (2020). Impact of the COVID-19 pandemic on the creative industries: An economic perspective. Creative Economy Journal, 6(3), 301-319. https://doi.org/10.1145/3386359.3386365
Doyle, G. (2020). Media ownership and the impact of digital platforms. Oxford University Press.
Evans, D., & Pitfield, M. (2020). The role of digital media in the evolution of the creative economy. Journal of Creative Industries, 14(2), 123-138. https://doi.org/10.1080/20426189.2020.1748235
Harris, L., & Smith, M. (2021). Business models and innovation in creative industries: A case study of the digital transition. International Journal of Creative Business, 8(1), 45-59. https://doi.org/10.1109/IJCB.2021.00103
Hesmondhalgh, D., & Baker, S. (2023). Creative industries and cultural policy. SAGE Publications.
Jenkins, H., & Deuze, M. (2022). Media convergence: Networked digital media in the creative economy. Polity Press.
Kohn, R., & Taylor, M. (2021). Creative industries and digital transformation: The new media landscape. Routledge.
McRobbie, A. (2021). Be creative: Making a living in the new culture industries. Polity Press.
Miller, C., & Martin, P. (2021). Copyright and content creation in the digital age: Navigating legal challenges in creative media. Journal of Intellectual Property Law & Practice, 16(7), 502-515. https://doi.org/10.1093/jiplp/jpab049
Moore, S., & Jensen, L. (2023). Strategic marketing in the creative industries: Adapting to digital platforms. Journal of Strategic Marketing, 31(2), 112-130. https://doi.org/10.1080/0965254X.2023.2016543
Parker, R., & Walsh, M. (2021). Media convergence and its effects on creative industries: A global analysis. Global Media Journal, 11(4), 241-257. https://doi.org/10.1177/1555412021100584
Patel, R., & Thomas, L. (2022). Sustainability in creative industries: A framework for the future. Journal of Sustainable Business, 19(3), 200-214. https://doi.org/10.1016/j.sbus.2021.08.006
Thomas, H., & Zhang, Y. (2022). Technology and media convergence: New opportunities for the creative industries. Media, Culture & Society, 44(1), 15-34. https://doi.org/10.1177/01634437211012154
Williams, J., & Lee, K. (2020). Consumer behavior in the creative media sector: The impact of social media and digital marketing. Journal of Media Economics, 33(4), 254-270. https://doi.org/10.1080/08997764.2020.1842543
Zhang, Z., & Li, H. (2024). The intersection of technology and creativity: Digital tools in the creative sector. Technology and Innovation Journal, 20(2), 72-86. https://doi.org/10.1109/TIJ.2024.00847
- Modul Digital & Materi Presentasi
- Video Tutorial & Studi Kasus Industri Media Kreatif
