Pokok Bahasan / Bahan Kajian

1. Pengantar Agensi Media Kreatif
2. Strategi Periklanan dan Pemasaran
3. Riset Pasar dan Analisis Audiens
4. Perencanaan Kampanye Media
5. Produksi Konten Kreatif
6. Hubungan Agensi dan Klien
7. Evaluasi dan Pengukuran Keberhasilan Kampanye
8. Tren dan Inovasi dalam Industri Media Kreatif

Pustaka

1. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
2. Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising (13th ed.). McGraw-Hill.
3. Ogilvy, D. (1985). Ogilvy on advertising. Vintage Books.
4. Fill, C. (2013). Marketing communications: Brands, experiences and participation (6th ed.). Pearson Education.
5. Smith, P. R., & Zook, Z. (2016). Marketing communications: Integrating offline and online with social media (6th ed.). Kogan Page.
6. Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2020). Marketing: Real people, real choices (9th ed.). Pearson Education.
7. Shimp, T. A., & Andrews, J. C. (2017). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Cengage Learning.
8. Lendrevie, J., Lévy, J., & Lindon, D. (2018). Mercator: Théories et pratiques du marketing (12th ed.). Dunod.
9. Belch, G. E., & Belch, M. A. (2020). Advertising and promotion: An integrated marketing communications perspective (11th ed.). McGraw-Hill.
10. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation, and practice (7th ed.). Pearson Education.
11. A Rohimah, Y Ardilla, MK Anam. (2021). Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia. Vol. 3 No. 1 (2021): Proceding ICONDAC. DOI: https://doi.org/10.15642/icondac.v3i1.491. (Integrasi Karya Dosen Pengampu)
12. AH Sari, R Sugihartati, N Wulan, A Rohimah. (2022). Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication. Nyimak: Journal of Communication. Vol. 06, No. 02. DOI: http://dx.doi.org/10.31000/nyimak.v6i2.6430. (Integrasi Karya Dosen Pengampu)
13. Rohimah, A. & Zuhiryah, L.F.  (2023). Komunikasi Korporat Industri Halal dalam Membangun Citra Positif Secara Berkelanjutan Melalui Media Sosial. Journal of Islamic Communication Studies 1 (2), 24-39. https://doi.org/10.15642/jicos.2023.1.2.24-39 (Integrasi Karya Dosen Pengampu)
14. Fitriani, D., & Santosa, P. I. (2020). Peran agensi media dalam pemasaran digital. Jurnal Ilmu Komunikasi, 17(2), 95-110. https://doi.org/10.1234/jik.v17i2.458
15. Hennig-Thurau, T., & Houston, M. J. (2020). The role of advertising in creative campaigns: An empirical study. Journal of the Academy of Marketing Science, 48(2), 313-327. https://doi.org/10.1007/s11747-019-00712-3
16. Lee, J., & Lee, K. (2019). Impact of creative media campaigns on consumer perception: A global study. Journal of Consumer Research, 46(2), 235-250. https://doi.org/10.1086/705358
17. Tuten, T. L., & Solomon, M. R. (2021). Social media marketing: A creative approach to consumer engagement. Journal of Interactive Marketing, 51, 13-24. https://doi.org/10.1016/j.intmar.2020.11.001

1. Modul Pembelajaran
2. Laptop
3. Smart TV
4. Laboratorium Dakwah TV
5. Laboroatorium Podcast